With social media, there is always a question how to attribute its value to the bottom line. revenue So, I wanted to explore data driven ways that a social media marketer could demonstrate his or her value to their boss. Here is a simple calculation below: Social Media ROI = Revenue(Assisted and Direct) – Cost/ […]
How I made this Viz The data was taken from Wikipedia using the Power Query in excel. Once the data was imported, it was manipulated in excel. The viz contains two major sheets created in Tableau. The age group worksheet was made by using the SUM of number of records and the age of victims. […]
This dashboard evaluates the sale performance of Zelda and Mario for a collection of games that were headlined by the two characters. This data spans from 1983 to the present and shows performance across individual games and console platforms. Please interact with the data below. You can see from the data viz that this was built […]
I’ve always wondered about the death rate of rappers and hip hop artist because of the dangerous lifestyle some of them promote. So, I decided to find out the major causes of death among this segment. Luckily, a data source was available that would allow me to dive deeper. The data that built this data visualization was […]
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With the massive success that rated R movies have received in the last few years. I began to wonder if Hollywood would push the boundaries even further with NC-17 movies. Could these movies possibly be as profitable as their rated R cousin? It’s doubtful. These movies are notorious for low return on investment due to the […]
The reduction of on Adwords first page ads has led to increased competition. Naturally, this has led to higher cost per clicks. In order to run a cost effective campaign, there are a few strategies that you will need to employ: 1. Brand Strategy–In the travel hotel space, most travelers will begin there online hotel search […]
The assisted conversion report is the single most important report in Google Analytics. This report tells you exactly the value of each channel and describes your customers buying journey. There is no other report that that allows you see this much of the buyers journey. Data Overload: Of course other reports are important. However, Google […]
Bounce Rate and SEO go hand and hand. Also, it’s pretty standard to push for a low bounce rate as engagement strategies. In most cases, this is the right strategy. However, it is not always the right strategy. Here’s an example to ponder… Tutorial Website–with a goal of converting users to email subscribers to […]